In a small pot, cook rice according to package instructions with 1/2 tsp of salt. Fluff with a fork and keep warm.
Meanwhile, in a large cast-iron skillet, add oil and cook ground beef until browned, breaking up meat with a wooden spoon. Remove excess oil with a spoon and discard. Add chili seasoning, salt, peper, and monterey jack. Just before serving, fold cilantro into the rice.
Assemble burrito bowl: in a bowl, add a large spoonful of cilantro rice, cheesy beff, pico de gallo, guacamole, cheddar, and a handful of broken tortilla chips. Top with sour cream and serve immediately.